Georgia student-athletes can now profit from their Name, Image, and Likeness (NIL)—but the rules can be confusing. Erramilli Law Group explains how to protect your rights and avoid bad deals.

The landscape of college athletics has changed dramatically with the rise of Name, Image, and Likeness (NIL) rights. In Georgia and across the country, high school and college athletes now have the opportunity to earn money from endorsements, sponsorships, appearances, and branding. But with opportunity comes complexity—and sometimes, risk.

At Erramilli Law Group, we represent student-athletes in Georgia who want to benefit from NIL opportunities without falling into legal or financial traps. If you’re navigating conversations with agents, recruiters, schools, or collectives, it’s essential to know your rights and understand what you’re signing.

What Are NIL Rights?

NIL refers to a student-athlete’s ability to profit from their personal brand—their name, image, and likeness. That includes everything from social media sponsorships and merchandise sales to paid autograph sessions and marketing deals. Georgia law allows high school and college athletes to pursue these opportunities, but there are still rules to follow.

Athletes must make sure that their NIL deals don’t conflict with school policies or violate NCAA and state-level regulations. And even though the money can come quickly, signing the wrong contract could lock you into long-term obligations that limit your freedom or earnings potential.

Common NIL Challenges for Georgia Athletes

We’ve seen athletes get approached by agents and recruiters promising big things—but the fine print tells a different story. Some contracts require exclusivity, limit future choices, or fail to deliver what was promised. Others pressure athletes to commit to a certain school or collective, only to back out later.

If a school or NIL collective made you a promise and didn’t follow through, you may have legal grounds to take action. Whether it’s about broken agreements, false promises, or deceptive contracts, Erramilli Law Group can help you fight for what you deserve.

How We Help Athletes Take Control

We offer experienced legal guidance for student-athletes who want to succeed in the NIL space without giving up their rights. Whether you’re a high school standout or a college starter, we can:

  • Review and explain contracts before you sign

  • Advise on what agents and recruiters are allowed (and not allowed) to do

  • Help you maintain your eligibility and stay compliant with state/NCAA rules

  • Represent you in legal disputes when promises are broken

  • Develop a legal strategy that keeps your options open—on the field and in business

Our approach is straightforward: protect your talent, your time, and your future. If you’re not sure what to believe—or if you’ve already signed something you regret—don’t wait to get legal advice.

Your NIL Journey Starts with a Strong Legal Partner

NIL is a game-changer, especially for Georgia athletes. But to make the most of it, you need to know the rules and protect yourself from deals that aren’t in your best interest.

At Erramilli Law Group, we’re committed to helping athletes like you make smart decisions and stand up when something goes wrong. Whether you’re fielding offers or already in a dispute, we’ll give you the legal support you need to stay focused on your future.